Welcome to UNIVERSAL MUSIC GROUP

Harness the Power of Spotify’s Algorithm

Boost your music career with data-driven strategies that trigger Spotify algorithms and drive long-term, organic streaming growth.

Trusted by leading names in the music industry

About us

Data-Driven Growth for Artists

Our team has successfully managed over $50M in ad spend across Facebook, Instagram, and TikTok to promote music releases for UMG and several of its subsidiary labels. Through this extensive campaign experience, we’ve accumulated a vast dataset of targeted fan and artist insights, allowing us to understand audience behaviors at a granular level. our team of data scientists and engineers has developed a proprietary system designed to help artists grow organically within Spotify’s algorithm. By leveraging advanced data analytics, audience segmentation, and strategic engagement, we ensure that an artist’s music reaches the right listeners, leading to sustained growth, algorithmic boosts, and long-term streaming success.

How it works

Triggering Spotify Algorithm Playlists

Our proprietary database enables us to supply Spotify with vast amounts of highly targeted data, strategically optimizing an artist’s presence on the platform. By leveraging this data-driven approach, we organically trigger key algorithmic playlists such as Discover Weekly, Daily Mix, Release Radar, Radio, and On-Repeat—all of which play a critical role in sustained audience growth.

Why us

Sustainable Growth Through Algorithmic Engagement

Unlike traditional playlisting methods that rely on temporary boosts, our system ensures that an artist’s music is continuously surfaced to engaged listeners, leading to consistent streaming activity throughout their career. This process not only increases visibility but also strengthens an artist’s relationship with Spotify’s recommendation algorithms, resulting in long-term discoverability and exponential streaming growth.

Case Studies

Through our Spotify algorithmic activation campaigns, our clients have achieved 6–7 figures in streams.

Case Studies

Through our Spotify algorithmic activation campaigns, our clients have achieved 6–7 figures in streams.

Types

Types of Spotify algorithmic playlist

Daily Mix

Daily Mix is a playlist that is updated daily and contains songs and artists a user already listens to. The algorithm examines listening patterns and creates up to 6 different daily mixes that are grouped by genre or vibe so users can choose what mood they’d like to tap into.

Discover Weekly

Discover Weekly is the algorithmic playlist that contains music the listener has not yet heard, and it changes every Monday. If a listener likes indie pop and chill music, they will not find heavy metal on their Discover Weekly playlist. Unlike the Daily Mixes, Discover Weekly is all about showing a user new songs that fit in with their listening habits. The playlist can be very hit or miss, but is usually where people discover their new favorite song or artist.

Release Radar

Release Radar is the algorithmic playlist that includes new releases from artists that a user follows or listens to. If users are following your artist profile, your new music will automatically show up in this playlist when it is released. Release Radar is updated every Friday.

Spotify Radio

Spotify Radio is playlists are generated on the spot by a user. They can be created by using a song, artist, album, or playlist as inspiration. Users can click on the three little dots next to a song, artist, etc, click “radio”, and will be led to a personalized Spotify playlist containing about 50 songs similar to whatever source the listener used to generate it.

Types of Spotify algorithmic playlist

Daily Mix

Daily Mix is a playlist that is updated daily and contains songs and artists a user already listens to. The algorithm examines listening patterns and creates up to 6 different daily mixes that are grouped by genre or vibe so users can choose what mood they’d like to tap into.

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Discover Weekly

Discover Weekly is the algorithmic playlist that contains music the listener has not yet heard, and it changes every Monday. If a listener likes indie pop and chill music, they will not find heavy metal on their Discover Weekly playlist. Unlike the Daily Mixes, Discover Weekly is all about showing a user new songs that fit in with their listening habits. The playlist can be very hit or miss, but is usually where people discover their new favorite song or artist.

Get Started

Release Radar

Release Radar is the algorithmic playlist that includes new releases from artists that a user follows or listens to. If users are following your artist profile, your new music will automatically show up in this playlist when it is released. Release Radar is updated every Friday.

Get Started

Start Your Spotify Growth Journey Today

Ready to amplify your streams? Contact our team to launch your personalized Spotify algorithm activation campaign today.

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+123 456 789

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Example@gmail.com

Address

415 Mission St, San Francisco, CA 94105

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Empowering artists with data-driven strategies to unlock Spotify’s full potential, drive organic growth, and build lasting connections with the right listeners worldwide.